Ramadan Social Media Content: Ideas from Planning to Eid

Preparing your Ramadan social media content is unlike preparing for any other month of the year: the daily rhythm changes, and so do what people expect from brands and the tone they accept. A business that enters the month without a plan ends up writing its Ramadan greeting on the evening of the announcement and thinking about its Eid offer when customers have already bought elsewhere. This guide presents a phase-by-phase plan, from preparation through Eid, with examples for different types of businesses. To organise everything in one place, use an editorial calendar with Hijri dates and occasions that displays Ramadan and Eid above your posts.

Last updated: October 2026. The examples in this guide are illustrative, not actual brand campaigns.

When does Ramadan 1448 begin?

According to astronomical calculations published as of October 2026, Ramadan 1448 is expected to begin around 8 February 2027, with Eid al-Fitr falling around 9 March 2027. These dates are approximate: in Morocco, the beginning of the month is determined after the crescent moon is sighted and the Ministry of Endowments and Islamic Affairs makes its announcement, sometimes a day after other countries.

Practical consequence: plan around the approximate date and leave one day of flexibility for your first-day-of-Ramadan and Eid posts. Prepare the post, then confirm its timing after the official announcement.

Preparing for Ramadan: three to four weeks in advance

Most of the work is done before the month begins, because time is limited during Ramadan and your team is fasting too. Here are the steps, in order:

1. Set the month’s objective: pre-orders, ftour reservations, or simply maintaining brand visibility without direct sales. One or two objectives are enough.
2. Finalize your offers and dates: what you are offering, at what price, and the order and delivery deadlines before Eid.
3. Announce practical changes: new opening hours, closing days, and delivery changes.
4. Choose one theme per week: preparation, the first few days, the middle of the month, then the last ten nights and Eid.
5. Prepare photos and videos in advance: filming during Ramadan is more difficult, especially dishes before ftour.
6. Schedule essential posts: greetings, practical announcements, and deadlines. Leave some time slots open for timely content.

At this stage, displaying the Hijri date next to the Gregorian date helps you place the middle of the month and the last ten nights within your actual weeks.

Ramadan social media content: ideas for each phase

A few days before

• A countdown: how many days are left and what your business is preparing.
• An announcement of new opening hours and pre-orders.
• Preparation content suited to your business: shopping lists and organizing the kitchen or home.

The first few days

• Simple greetings for the beginning of the month, without a promotional offer in the same post.
• A practical reminder: opening hours, how to order, and delivery time slots.
• Light content about the Ramadan atmosphere in your city or shop.

The middle of the month

• Recipes or tips related to your product, in a carousel or short Reel.
• Behind-the-scenes content: preparing orders, the team, and the venue before ftour.
• Questions for your followers: their favorite ftour dish and their family’s habits.
• Charitable initiatives if they are genuine, with transparent details.

The last ten nights

• A calmer, more spiritual tone, particularly for Laylat al-Qadr (the 27th night according to common practice in Morocco).
• A clear reminder of the deadline for Eid orders and deliveries.
• Preparation for Eid: outfits, pastries, gifts, and appointments.

Eid al-Fitr

• A greetings post on Eid day, without commercial pressure that day.
• Thanks to customers and followers for the month.
• A few days later: an announcement that regular opening hours have resumed.

After Eid: note what you have learned

Quickly note what worked: the posts that generated messages and orders, the busiest times, and deadlines that came too late. This will be the starting point for next Ramadan.

Posting times during Ramadan: ftour and shour

During Ramadan, the whole day shifts: work ends earlier, the hour before ftour is busy, people pick up their phones again after the meal, and the evening stretches on until shour. We therefore suggest testing two time slots: one to two hours after ftour, then late in the evening before shour. For a restaurant or pastry shop, add a slot in the middle of the day or after asr, when people decide what they will buy for ftour.

Ftour time moves a little later each day with the Maghrib adhan: define your time slots in relation to it, rather than using one fixed time for the whole month. These are starting points to test, not the results of a study. The complete method for measuring the best times for your audience can be found in the guide choosing your Instagram posting times in Morocco.

Time in Morocco: no change for Ramadan 2027

In previous years, Morocco stayed on UTC+1 all year and switched back to UTC+0 during Ramadan. This is no longer the case: Decree No. 2.26.530, published in the Official Bulletin in June 2026, returned Morocco to GMT (UTC+0) from 20 September 2026 and repealed the 2018 decree that had introduced the additional hour. According to information published as of October 2026, no time change is planned for Ramadan 2027.

What this means: check that your phone, computer and scheduling tool display the correct Moroccan time, as a device that has not been updated may retain the old setting. If the decision changes, the official government statement remains the reference.

The right tone: respect before promotion

During Ramadan, people accept advertising, but reject excess and the exploitation of the month. A few simple rules:

• Separate greetings from sales: a greeting post should remain a greeting post; put the offer in a separate post.
• Avoid exaggerated promotion: no aggressive countdown in every post, and no “last chance” every day.
• Check all religious text: quote verses and hadiths exactly and from a reliable source, or not at all. And never use them as a product slogan.
• Consider the timing: appetising food photos work better close to ftour than on a morning of fasting.
• Be transparent about solidarity: if you announce a donation, say what it is and who it is for, then show what was done.
• Write in your audience’s language: Darija is suitable for most posts from a local business, while Modern Standard Arabic may be more appropriate for official greetings. How can you write in Darija without sounding translated? That is the subject of the guide writing Darija posts with AI.

Examples by business type

These examples are starting points to adapt to your business and your actual offers.

Restaurant or café

• Before Ramadan: announce the ftour menu and how to make a reservation.
• During the month: a short Reel showing how harira or the ftour table is prepared, published a few hours before ftour.
• Example in Darija: « الفطور واجد عندنا: حريرة، تمر، شباكية وعصير. حجز الطابلة من دابا فالرسائل. » (Ftour is ready here: harira, dates, chebakia and juice. Reserve your table now by message.)

Pastry shop and bakery

• Before Ramadan: open pre-orders for chebakia, sellou and briouates, with a clear deadline.
• Last ten nights: Eid pastries, quantities remaining and the final order date.

Fashion and clothing

• Mid-month: the djellaba or caftan collection for Eid, with available sizes.
• Last ten nights: the delivery deadline before Eid, stated clearly in several posts.

Beauty and salons

• Last ten nights: open bookings for appointments before Eid, including henna and adjusted hours.
• Tips: skincare during fasting, presented as advice rather than medical guidance.

Online shop

• A table showing order deadlines by city, published and pinned.
• A reminder of payment and delivery methods before the Eid rush.

Services and B2B

• Announce Ramadan opening hours and how to reach you outside those hours.
• Lighter posts about the team and the company’s values, rather than heavy sales campaigns.

Schedule Ramadan content in advance with Postilik

Once the plan is ready, the remaining step is to turn it into scheduled posts. In Postilik’s calendar, you can enable the Hijri date to see the days of Ramadan and Shawwal above your posts; upcoming occasions appear with the number of days remaining according to the calendar’s country, and you can start a post for an occasion from this list. Hijri dates follow the Umm al-Qura calendar and may differ by one day from the date observed in Morocco.

To write a post, enter your idea, choose the dialect, then review the text for each network before scheduling it. If you are short on ideas, the AI Topics button suggests topics that you review and edit before they are drafted and distributed across consecutive days. Since posting times are selected automatically, open your Ramadan posts and adjust the time to after ftour and later in the evening.

You can then track the status of each post in the calendar: scheduled, published or failed. The scheduling steps are explained in the step-by-step guide to scheduling Instagram posts. Access to Postilik is currently available by request from the homepage.

Read also:

• Morocco Marketing Calendar: Holidays and Content Ideas
• Restaurant Social Media Post Ideas for Morocco: 4-Week Plan

In summary

Good Ramadan content is written before Ramadan: approximate dates confirmed after the announcement, clear deadlines, posts for each phase, and a tone that respects the month. Schedule the essentials in advance and keep your time during the month to respond to your customers.