Schedule your Instagram posts, Reels and Stories

Do you manage the Instagram account for a shop, restaurant, or agency? The hardest part isn’t coming up with ideas—it’s publishing on time, week after week. Postilik lets you schedule an Instagram post from start to finish: it writes the caption in your customers’ language, crops the image to the right format, then publishes automatically on the day and at the time you choose.

Only on Instagram? See the Postilik Instagram space: AI-written posts, images in 4:5 and scheduling, with the Solo plan built for one platform.

This page explains what you can schedule, how the tool checks your post before its scheduled time, and what you need on your account to get started. For a step-by-step walkthrough, read our guide to scheduling an Instagram post.

What you can schedule on Instagram

Postilik supports Instagram’s main formats, each with its own rules:

• Feed post: an image or video, with a caption and hashtags. Instagram doesn’t accept text-only posts, so the tool asks you to add media before scheduling.
• Carousel: multiple images or videos in a single post, which viewers can swipe through. Useful for showcasing a product range or the steps in a recipe.
• Reel: a single video in vertical format.
• Story: a single image or video in the Stories bar.

When you choose a post type, Postilik checks that your files match it. An image instead of a video for a Reel? You’ll see it before scheduling, not after a failed publishing attempt.

And there’s no need to start over for each network: from the same screen, you can also schedule the post on Facebook, TikTok, LinkedIn, and the other supported networks—nine in total—with text adapted to each one.

Preset formats: 1:1, 4:5, and 9:16

The wrong format means a cropped image or empty bands in the feed. Postilik’s image editor knows the ratios accepted by Instagram and offers the right frame for the post placement:

Ratio	Shape	Common use
1:1	Square	Feed posts and carousels
4:5	Vertical	Feed posts, which take up more space on the phone screen
9:16	Full-screen vertical	Stories and Reels

No need to remember pixel dimensions or open design software. Choose the frame, place the image inside it, and see the result right away.

The image editor before publishing

Many small businesses take photos of their products on their phones, edit them in another app, and then import them again. With Postilik, everything happens in one place.

Crop the image to the right format, then adjust the brightness, contrast, saturation, warmth, and vignette. Filters and text can also be added. You can then see the image exactly as it will appear in the feed or in a story.

The editor saves your work as you go, so you won’t lose anything if the page reloads.

Captions and hashtags in your dialect

In the Maghreb, the same audience often reads Arabic, Darija and French. A word-for-word translation sounds unnatural in the feed. In Postilik, you describe your idea in one sentence, then choose the post language: Moroccan Darija, Gulf Arabic, Egyptian Arabic, Levantine Arabic, Modern Standard Arabic, French or English.

The tool then writes a caption tailored to Instagram in both length and tone, with suggested hashtags. For example, the idea “the Eid pastries have arrived” could become in Darija: « وصلو حلويات العيد! دوزو عندنا للمحل ولا صيفطو لينا ميساج فالخاص », or remain in French for a French-speaking audience.

Don’t like the text? Regenerate it with one click, or switch to manual mode and rewrite everything yourself. And when inspiration runs dry, the tool suggests topic ideas based on your business profile, along with the content type and hook: promotional, educational, inspirational or tied to a specific occasion.

Preview your post as it will be published

Before scheduling, Postilik displays an accurate preview of your Instagram post: the image in the selected frame, the caption and the hashtags. If the post is going to several networks, you can switch from one preview to another to compare the text and its length.

You then choose the day and time. Everything you have planned appears in a single calendar, in month, week or day view, with Hijri dates and upcoming occasions, so you can prepare your Ramadan and holiday posts early. Choosing the right time matters too: check our guide to the time slots when Moroccan audiences are most active before finalizing your schedule.

At the scheduled time, Postilik publishes automatically, without you having to open your phone. The status of each post is visible: scheduled, published or failed. If a post fails, you’ll see it in your dashboard and can retry with one click.

Comments and messages after publishing

Publishing is half the work; the other half is responding. Postilik brings together the comments on your posts, organized post by post. Reply publicly or move the conversation to a private message.

Private messages from Instagram, Facebook, and other networks arrive in a single inbox, with an “unread” filter. When a customer asks in Darija, “بشحال العلبة ديال كيلو؟”, you can reply in their language from Postilik without switching apps.

Account requirements: professional or creator

Automatically publishing on Instagram through a scheduling tool requires a professional account—that is, a Business or Creator account, not a personal account. You can switch account types in just a few minutes from Instagram’s settings.

You then connect your account to Postilik in a few clicks, and the tool checks the status of each connection. Depending on your plan, you can connect multiple accounts, manage several businesses, and invite your team by email to the same workspace, without giving them access to billing. The steps, from connecting your account to publishing your first post, are detailed in our Instagram scheduling tutorial.

Accounts are currently opened by request. Request access to Postilik, and we’ll write to you as soon as your account is ready. For more practical guides on Instagram and content in Arabic and French, browse the Postilik blog.