How to schedule LinkedIn posts: profile, company page and the link in the comments

On LinkedIn, the right time to post often falls during a meeting, a client appointment or a commute. Scheduling your posts solves that and helps you keep a steady pace, which matters a lot on this network. This guide explains how to schedule LinkedIn posts, on your profile or your company page, with LinkedIn’s built-in tool or with Postilik. It complements our page on how to schedule posts on all your networks.

Last updated: November 2026. LinkedIn updates its interface regularly: if an icon has moved, the steps stay the same.

Can you schedule LinkedIn posts?

Yes. LinkedIn offers scheduling directly in its post editor, on desktop and mobile, for a personal profile as well as for a company page you administer. According to several consistent guides, the date can be set up to three months ahead.

Method 1: schedule a post from LinkedIn

1. Click Start a post, from your profile or your company page.
2. Write the text and add your images, video or document.
3. Click the clock icon next to the post button.
4. Choose the date and time, then click Next and Schedule.

To find your scheduled posts, click the clock icon in the editor again, then the link that shows all scheduled posts. From there you can change the time or delete a post.

Strengths: free, built in, no account to connect. Limits: one account at a time, no shared calendar with your other networks, no writing help.

Method 2: how to schedule LinkedIn posts with Postilik

1. Connect your LinkedIn account, then choose to publish as yourself or as a company page you administer.
2. Describe your idea in one sentence. The AI writes a post with a strong first line and short paragraphs, in French, Arabic, Darija or English, within LinkedIn’s 3,000-character limit.
3. Add up to 20 images, or a PDF carousel: upload a PDF, give it a title, and LinkedIn shows each page as a slide.
4. If needed, add a first comment, published right after the post, for a link for example.
5. Choose the day and time, then schedule. The post joins your calendar with your other networks.

A PDF carousel goes to LinkedIn only: Postilik asks you to deselect the other networks for that post. Polls are not yet available in the Solo plan. Our Postilik for LinkedIn page presents this plan focused on a single network.

The two methods compared

The link: in the post or in the comments?

This is the question that comes up most. A Buffer study published in August 2025, covering more than 2 million posts from 94,000 LinkedIn accounts, found that posts containing a link got the least engagement (summary of the study, in French). Buffer therefore recommends putting the link in a comment. That is exactly what a scheduled first comment allows: the post stays focused on your message, and the link follows right after.

Write a LinkedIn post people read

• A first line that makes people click “See more”. A result, a question, a clear statement.
• Paragraphs of one or two sentences. Blocks of text read badly on mobile.
• A true story rather than an announcement. What your team learned is worth more than “we are proud to announce”.
• Three hashtags at most, specific, at the end of the post.
• A question at the end to open the conversation in the comments.

To go further on strategy, our guide to LinkedIn for B2B companies explains what to publish and for whom.

When to schedule your LinkedIn posts

LinkedIn is read mostly on weekdays, during office hours: early morning, at lunchtime and at the end of the day. Test these slots over four weeks and keep the ones that work for your audience. The same Buffer study puts the most effective pace at two to five posts a week. Our guide on how often to post on social media helps you find yours.

Example: a month of posts for a consulting firm

Eight posts, prepared in half a day and scheduled at once. The rest of the month goes to commenting, replying and conversations.

Personal profile or company page?

Both are scheduled the same way, but they play different roles.

• The personal profile carries a person’s voice: a founder, a consultant, a salesperson. Lessons learned, opinions and behind the scenes feel natural there.
• The company page carries the official voice: announcements, job offers, new services, results.

Many companies combine the two: the page publishes the official news, and the founder or team comment on it or talk about it from their profiles in their own words. In Postilik, you choose for each post whether it goes out from your profile or a company page you administer, and both appear in the same calendar.

Common mistakes

• Scheduling from the wrong account. Check whether the post goes out from your profile or the company page.
• Pasting an Instagram post as is. The tone and length are different. See our guide on how to post to multiple social media platforms at once.
• Putting the link in the post out of habit. Try the first comment.
• Posting and disappearing. On LinkedIn, replying to comments extends a post’s life.

Key takeaways

To schedule LinkedIn posts, the clock icon in the editor is enough for one account and a few posts. To write faster in your audience’s language, schedule the link as a first comment and bring LinkedIn together with your other networks, a tool like Postilik does the job. If you also manage a Facebook Page, see our guide on how to schedule Facebook posts. Request your Postilik access to prepare your month of LinkedIn posts in one go. Accounts are currently opened on request.