Content planning
How often to post on social media: find a rhythm you can keep
What the data says, starting points for each network and a four-week method to find a posting frequency you can sustain.
5 min read
Schedule social media posts in Arabic and French
One idea becomes a post for each network in Darija, Arabic or French, checked before its scheduled time and published automatically.
If you publish for your shop, restaurant, or agency clients across multiple networks, you know: the hardest part isn’t the idea—it’s repeating the same tasks every day. Copying the text, resizing the image, remembering the posting time for each platform. Postilik lets you schedule your social media posts from one place: you write an idea, get a post adapted to each network in your customers’ language, and it is automatically published on the day and at the time you choose.
This page explains what you can schedule, how the tool checks your post before it goes live, what happens if a publication fails, and then briefly compares Postilik with other options for businesses in Morocco, Algeria, Tunisia, and the Arab world.
Connect your accounts once, then schedule on all of them from the same screen: Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest, Snapchat, and Google Business Profile. Postilik checks the status of each connection, so you know when an account needs to be reconnected before you miss a publication.
You can connect multiple accounts on the same network depending on your plan, and manage multiple businesses from a single account. This is exactly what community managers and agencies need when they move each day from a restaurant’s account to a clothing store’s or real estate agency’s.
Your team works in the same account: the owner invites members by email, and they can access the business workspace without seeing the billing information.
If Instagram is your main channel, a dedicated page provides more details about scheduling Instagram posts, Reels, and Stories.
Text written for LinkedIn is too long for X, and useful hashtags on Instagram have no place on a Google Business Profile. So Postilik does not copy the same post everywhere: it writes text and hashtags for each network, adjusts the length and tone according to its rules, then shows you each post as it will appear before scheduling.
Describe the post in one sentence, or let AI suggest topics suited to your business based on your company profile. Then choose the content type (promotional, educational, inspirational, seasonal occasion…), the hook and the language: Modern Standard Arabic, Moroccan Darija, Egyptian Arabic, Gulf Arabic, Levantine Arabic, Iraqi Arabic or Sudanese Arabic, French or English. Set a default dialect in the settings and change it for any post.
Don't like the text? Regenerate it with one click, or switch to manual mode to rewrite everything. Writing in Arabic dialects is covered in detail on the AI Arabic post generator page.
Many publishing failures are caused by a file being rejected by the network: a post without an image on Instagram, or five images on X. Postilik knows what each network accepts and alerts you before scheduling, not after a failed publication:
| Network | What it requires |
|---|---|
| Image or video required. Carousels accepted. 1:1, 4:5 and 9:16 formats. | |
| TikTok | One video, or a photo carousel of up to 35 images. |
| Text or media, up to 10 files. | |
| Text or media. Carousels of up to 9 files. | |
| X | 280 characters, up to 4 media files. |
| Threads | Short text posts. |
| One image for each pin. | |
| Google Business Profile | Posts, events and offers on your business profile. |
| Snapchat | Image or video required; no carousels. |
For visuals, Postilik includes an image editor with cropping to ready-to-use formats (4:5 for the Instagram feed, 9:16 for Stories), brightness, contrast, saturation, warmth, filters and text overlay. Your work is saved as you go: reloading the page won't lose anything.
Everything you schedule appears in a single calendar, with month, week, or day views, and can be filtered by network. It displays Hijri dates alongside the Gregorian calendar, as well as upcoming holidays and occasions, so you can prepare your Ramadan and Eid posts in advance instead of the night before.
You can see the status of every post at a glance: scheduled, published, or failed. The post list groups publications by day, with each post's reach and likes, and filters by network, period, and status (scheduled, published, draft, failed).
To build a complete monthly plan around this calendar, visit the editorial calendar for social media page.
A scheduled post goes out at its set time without any action from you, and you are then notified of the result. If a post fails on a network, you see it on your dashboard and in the calendar, and can retry it with one click after fixing the issue. You won't discover the problem days later, when a customer asks why the post was never published.
After publication, comments, private messages, and Google and Facebook reviews arrive in one inbox for all your accounts. You can respond to your customers in their language without switching apps.
A paid tool is not always necessary. Here is a short comparison based on what each provider publishes on its own website, verified on October 26, 2026:
| Meta Business Suite | Buffer, Hootsuite, Metricool, Later | Postilik | |
|---|---|---|---|
| Networks | Facebook and Instagram | Varies by tool; all cover the major networks | 9 networks, including Snapchat and Google Business Profile |
| Writing | Manual | Manual, with an AI assistant in some tools | Text generated for each network in the selected dialect, or manual writing |
| Messages and comments | Facebook, Instagram and Messenger messages | Varies by tool and plan | One unified inbox: messages, comments and reviews |
| Cost | Presented by Meta as free | Limited free plan or free trial, depending on the tool | Plans priced in dollars based on the number of accounts; access by request |
If you publish only on Facebook and Instagram and write your own copy, Meta Business Suite is a suitable free option. We compared the two point by point in Postilik or Meta Business Suite?. For details on each tool, including its prices and limitations, read our comparison of scheduling tools for Morocco. And if you already use one of the two best-known options, here are alternatives to Hootsuite and Buffer for publishing in Arabic.
Choose your plan based on the number of accounts you manage. Prices are in US dollars, with monthly or annual payment options. The current plans are listed in the pricing section of the homepage.
Accounts are currently opened by request, in waves. Fill out the access request form with your name, email address, country and type of business: we will contact you as soon as your account is ready. You can export your account data or delete your account at any time from your settings, and contact support from the app to track each request, with a response within 24 to 48 hours.
Hands-on articles that dig into each part of this topic.
Content planning
What the data says, starting points for each network and a four-week method to find a posting frequency you can sustain.
5 min read
Platform guides
How to schedule LinkedIn posts with the built-in tool or with Postilik, on your profile or company page, and where to put the link according to Buffer’s study.
5 min read
Platform guides
How to schedule Facebook posts with Meta Business Suite, on mobile or with Postilik, the formats to know and how to write a post people actually read.
6 min read
Content planning
A simple guide to the main social media KPIs, from reach and impressions to engagement rate, with a worked example and a way to turn your numbers into one decision each month.
8 min read
Content planning
Your options for sharing one idea on Instagram, Facebook, LinkedIn, X and TikTok, a six-step method and a worked example adapted network by network.
7 min read
Platform guides
A reference for community managers: what each of the ten networks accepts in Postilik, with text limits, file counts, sizes, and the exceptions for Reels, Stories and carousels.
6 min read
Content planning
A simple formula to measure what repetitive work costs you, what to automate first, what to never hand to a tool, and a seven-day setup for small businesses.
7 min read
Platform guides
Learn how to start using TikTok for your small business with a simple plan, practical video ideas and examples for cafés, salons, shops, restaurants and agencies in Morocco.
9 min read
Platform guides
A practical guide for Moroccan companies and agencies building a professional LinkedIn presence, from choosing the right language and topics to planning and measuring content.
10 min read
Content planning
Postilik, Meta Business Suite, Buffer, Hootsuite, Metricool, and Later compared using criteria relevant to Morocco: supported networks, Arabic and Darija writing, calendars, and prices checked in October 2026.
8 min read
Content planning
Why look for an alternative to Hootsuite and Buffer, which criteria matter when publishing in Arabic, and a dated comparison of Postilik, Metricool, Later and Meta Business Suite.
8 min read
Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest, Snapchat and Google Business Profile. Depending on your plan, you can connect multiple accounts on the same network.
Yes. A scheduled post is published at its scheduled time without any action from you. You are then notified of the result, and it appears as published in the calendar.
The failure appears on the dashboard and in the calendar, and you can retry with one click. Beforehand, Postilik checks each network’s rules when you schedule the post to help prevent failures.
Yes. You can manage multiple businesses from one account and invite your team by email without giving them access to billing.
Accounts are currently opened by request. Fill out the access request form on the homepage, and we’ll contact you when your account is ready.
Write in every dialect, schedule across all your networks and track what works — from one place.
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