New Year and Yennayer social media post ideas for Moroccan businesses

On 31 December everyone posts their greetings at 11:50 pm, and yours gets lost in the flood. Two weeks later, on 14 January, almost nobody thinks about Yennayer, even though it is a public holiday in Morocco. The best New Year social media post ideas are therefore not just greetings: they are four or five posts prepared in advance, from your year in review to holiday opening hours and the Amazigh New Year. This guide gives the dates that matter from mid-December to mid-January, concrete ideas for each, a sample schedule, and the mistakes to avoid. It builds on our page about the social media content calendar.

Last updated: November 2026.

Which dates matter between mid-December and mid-January in Morocco?

Four dates matter for a Moroccan business. 1 January and 14 January are paid public holidays: according to Challenge (with the MAP news agency) in May 2023, the King declared the Amazigh New Year a paid public holiday, “just like” Gregorian New Year’s Day. 11 January, the anniversary of the Independence Manifesto, is also a public holiday, as Le Petit Journal Casablanca notes.

We derived the year 2977 from the correspondence Challenge published (14 January 2024 = 2974). Always check the official holiday calendar before publishing your opening hours. For the rest of the year, keep our Morocco marketing calendar of holidays and occasions to hand.

How do you prepare the end of the year without posting at the last minute?

Block one hour around 10 December and prepare everything at once: copy, visuals and opening hours. Occasion posts are easy to write ahead, and the end of the year is often a shop’s busiest period, so scheduling early saves you from choosing between serving customers and posting.

• A list of dates: start from the table above and add your own moments (stocktake, closure, new arrivals).
• One visual per date: a photo of your shop or team beats a downloaded Christmas tree.
• A realistic pace: three or four posts a week is enough. Our article on how often to post on social media helps you find the right level.

If you are starting from scratch, our content calendar method for small businesses explains how to organise a whole month.

What should you post on 31 December and 1 January?

• Your year in numbers: orders, customers served, your best seller. A three-slide carousel is enough.
• Behind the scenes: a new section, a new team member, a loyal customer (with their consent).
• Thanking customers: a team photo and one sincere sentence beat a long text.
• Opening hours: closed on 1 January? Say so on 30 December, not on 2 January.
• A “fresh start”: a service launching in January, a new menu, an offer to start the year.
• Greetings: short, in your audience’s language. In Darija, “عام سعيد” (happy new year), or “Bonne année” for a French-speaking audience.

How do you talk about Yennayer respectfully?

14 January is a chance to wish your customers a happy Amazigh New Year, especially in the Souss, the Rif or the Middle Atlas, or with an audience attached to this culture. Keep it simple and respectful.

• Greetings: the phrase often written “Asseggas ameggaz” (happy new year) is spelled differently from region to region. Ask an Amazigh speaker to check your text if you are unsure.
• Tradition: the family meal and traditional dishes, which vary by region. If you run a restaurant or bakery, show what you are preparing for the occasion.
• Local products: argan oil, amlou, honey, crafts. Feature your local producers.
• Visuals: an Amazigh pattern or a photo of your region rather than a generic image.

Avoid turning Yennayer into a mere excuse for a discount: a sincere greeting lands better than “20% off”. To choose the language of each post, read our article on Darija or Modern Standard Arabic on social media.

What should you post on 11 January?

11 January commemorates the 1944 Independence Manifesto: a sober message with a neutral photo is enough, plus your hours if you close. It is not a day for a sales offer. For many shops, the useful post that day is mainly practical: “Open 10 am to 6 pm” or “Closed Monday, back Tuesday”.

Example: a pastry shop’s schedule in Agadir

A fictional example. Nadia runs a pastry shop in Agadir. On 10 December she schedules seven posts in one hour:

• 15 December: “Our 2026” carousel with her three most-ordered cakes.
• 22 December: New Year’s Eve orders open, with the deadline.
• 30 December: hours for 31 December and closure on 1 January.
• 31 December, 6 pm: greetings in Darija and French with a team photo.
• 2 January: the new seasonal tart, “to start the year”.
• 8 January: a story on the sweets prepared for Yennayer, with orders open.
• 14 January: “Asseggas ameggaz” greetings with a photo of the shop window.

Over the holidays she posts nothing by hand; she only answers messages. The figures in this example are illustrative. For more ideas suited to food businesses, see our social media post ideas for restaurants and cafés in Morocco.

What mistakes should you avoid?

• Posting everything on 31 December: your post drowns. Spread it over three weeks.
• Out-of-context visuals: snow and Christmas trees mean little to a customer in Marrakech or Dakhla.
• Forgetting opening hours: it is the question that comes up most in DMs over the holidays.
• A promotion on a national holiday: keep 11 January sober.
• Translating word for word: greetings in Arabic, French and Amazigh are each written for their own reader.
• Scheduling, then forgetting: check the day before that each post went out.

What does a four-week plan look like?

1. Week of 7 December: list your dates, pick one visual per post and write the copy.
2. Week of 14 December: post your year in review and schedule everything up to 14 January.
3. Week of 28 December: double-check the hours you announced and answer messages.
4. Week of 11 January: the 11 January message, Yennayer greetings, then start preparing for Ramadan.

In Postilik, the content calendar shows your scheduled posts by month, week or day. The country you choose in the settings determines which public holidays and occasions are displayed, and the list of upcoming occasions shows how many days remain, so you can schedule a post straight from that list. A few weeks after Yennayer comes Ramadan, with Hijri dates shown in the same calendar: see our guide to Ramadan social media content.

The takeaway

From mid-December to mid-January, four dates are enough: the end of the year, 1 January, 11 January and Yennayer on 14 January. Prepare your posts in one hour around 10 December, mix your year in review, behind the scenes, opening hours and greetings, and keep the national holiday sober. To schedule the whole period in a calendar that shows your country’s occasions, you can request a Postilik account. Accounts currently open by request.