The Postilik blog
Practical guides on social media content, dialects, scheduling and analytics — for brands that speak to the Arab world.
Engagement & customer care
A practical guide to hiding comments on Facebook and Instagram: the difference between hiding, deleting and replying, the steps on each network and how to set word filters without silencing your customers.
8 min read
Platform guides
How to schedule a Reel from the Instagram app, Meta Business Suite or Postilik, what to prepare first, and why trending audio disappears from Reels scheduled with a tool.
9 min read
Platform guides
How to schedule LinkedIn posts with the built-in tool or with Postilik, on your profile or company page, and where to put the link according to Buffer’s study.
5 min read
Platform guides
How to schedule Facebook posts with Meta Business Suite, on mobile or with Postilik, the formats to know and how to write a post people actually read.
6 min read
Engagement & customer care
What to monitor on social networks, how monitoring differs from social listening, and a 15-minute daily routine that leaves no message, comment or review unanswered.
8 min read
Content planning
A simple guide to the main social media KPIs, from reach and impressions to engagement rate, with a worked example and a way to turn your numbers into one decision each month.
8 min read
Content planning
Three penumbral eclipses in 2027, the best on the night of 20 to 21 February, in the middle of Ramadan. Times by country, what you will really see and a simple posting plan.
7 min read
Content planning
From onboarding to the monthly report: a repeatable system for community managers and small agencies, so no client gets mixed up with another and no approval gets lost.
7 min read
Engagement & customer care
Response times you can keep, when to answer in public or in private, replying in Darija or French, and five saved replies for shops and restaurants.
7 min read
AI writing
AI is coming into your work whether you want it or not, but it takes tasks before it takes jobs. Here is what the research says, which skills to learn first, and a 30-day plan.
7 min read
Platform guides
A reference for community managers: what each of the ten networks accepts in Postilik, with text limits, file counts, sizes, and the exceptions for Reels, Stories and carousels.
6 min read
Content planning
A simple formula to measure what repetitive work costs you, what to automate first, what to never hand to a tool, and a seven-day setup for small businesses.
7 min read
Write in every dialect, schedule across all your networks and track what works — from one place.
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